Project Overview
The Reel Wheels brand activation featured iconic cars from classic movies: Ford Vs. Ferrari, The Fast and the Furious, Magnum P.I., and Frank Sinatra’s Thunderbird. An integrated AV and lighting package was synced with a dynamic teaser trailer for a future 200,000-square-foot museum. The 20’ x 50’ indoor and 40’ x 60’ outdoor activations were among Resorts World’s premiere attractions during the F1 race and drew a massive audience.
Our Services
∙ Creative Strategy ∙ Design & Development ∙ Brand Staffing ∙ Fabrication ∙ Project Management ∙ Installation & Dismantle ∙ Logistics & Warehousing
