Vapiano partnered with Reveal MKTG to execute their North American restaurant launch, covering theme, décor, promotion, staffing, and a viral post-event video. Multiple engagement stations and brand ambassadors ensured every guest experienced Vapiano’s culture firsthand. The event, highlighted by celebrity appearances, was captured in a viral video that set a new standard for future grand openings.
Vapiano was looking for an agency partner to fully execute the North American launch of their restaurants, inclusive of theme, décor, promotion, staffing and completion of a celebratory viral video 24 hours post event. Multiple engagement stations were created and showcased at the event to encourage engagement and ensure a great night. Reveal MKTG brand staff and promotional models made sure that each and every guest had the opportunity to engage and experience the Vapiano culture in a meaningful way, creating a memorable brand experience.
Post event, the night was commemorated with a video that was shared virally and set a new bar for future grand openings. The inclusion of celebrity guests helped the viral video excel.
- Full Service Execution
- Concept Development
- Graphic Design
- Promotion & Guest Tracking
- Project Management
- Digital Communications
- Coordination with PR company
- Celebrity - Attendance
- Photography, Videography
- Media Wall, Lighting/AV
