The Reel Wheels activation showcased iconic cars from Ford v Ferrari, The Fast and the Furious, Magnum P.I., and Frank Sinatra’s Thunderbird. Integrated AV and lighting synced with a dynamic teaser trailer for a future 200,000-square-foot museum. The 20’ x 50’ indoor and 40’ x 60’ outdoor activations became premier attractions at Resorts World during the F1 race, drawing large audiences.
The Reel Wheels brand activation featured iconic cars from classic movies: Ford Vs. Ferrari, The Fast and the Furious, Magnum P.I., and Frank Sinatra’s Thunderbird. An integrated AV and lighting package was synced with a dynamic teaser trailer for a future 200,000-square-foot museum. The 20’ x 50’ indoor and 40’ x 60’ outdoor activations were among Resorts World’s premiere attractions during the F1 race and drew a massive audience.
∙ Creative Strategy
∙ Design & Development
∙ Brand Staffing
∙ Fabrication
∙ Project Management
∙ Installation & Dismantle
∙ Logistics & Warehousing
