Reveal MKTG created a 15’ x 48’ double-sided dojo to promote Sony’s Karate Kid Legends movie in a Toronto mall. The installation combined wood-look flooring, a red carpet, and interactive technology for an immersive experience. A custom app let participants follow virtual Mr. Han’s moves, record their performance, and share personalized keepsakes, generating buzz and memorable engagement.
To promote the release of Sony’s KarateKid Legends movie, Reveal Marketing brought a custom double-sided dojo tolife within a 15’ x 48’ footprint. Featuring wood-look flooring and a strikingred carpet, the 3-day Toronto mall installation blended cinematic design withinteractive technology. In partnership with ThinkingBox, a custom digital appinvited participants to follow karate moves led by a virtual Mr. Han, withtheir performances recorded and shared as personalized keepsakes — creatingboth buzz for the film and a memorable brand experience.
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