Ferrum Health’s 20x40 RSNA booth was designed to support conversations, live demonstrations, and a brand relaunch. An elevated lounge, semi-private meeting spaces, and custom double-sided demo kiosks encouraged meaningful engagement. Bold branding elements and vibrant color contrasts helped the booth stand out and drive strong visitor interaction.
Conversations, demonstrations and a re-branding were the goals behind Ferrum Health’s new 20x40 booth at RSNA. Incorporating not just one semi-private meeting area on the main level, but building up a second space on a raised floor, created an environment that allowed in-depth dialogue, facilitated by several monitors and comfortable lounge furniture that augmented the setting. Mid-way through the design process Ferrum Health underwent a brand re-design and the results were stunning; incorporating bold singleminded statements, an inverted frosted glass wall, and bright colours against a cold grey backdrop created a beautiful contrast that popped on show floor.
Given the importance of demonstrating Ferrum’s software to potential clients, two double-sided custom demo-kiosks were designed to allow for maximum engagement with participants. Overall, Ferrum Health’s success on show floor was evident in the level of engagement and sheer number of visitors to the booth.
∙ Creative Strategy
∙ Design & Development
∙ Fabrication
∙ Project Management
∙ Installation & Dismantle
∙ Logistics & Warehousing
