Eli Lilly partnered with Reveal MKTG to integrate Zepbound and Mounjaro into a single 20x20 ft. exhibit at the Diabetes Canada Conference. Each brand maintained its own colors and identity while a shared architectural framework created a cohesive, balanced space. An interactive “gameshow” activation engaged attendees, showcased both products’ benefits, and encouraged repeat participation through a live leaderboard.
As an evolution of their previous exhibit, Eli Lilly required the seamless integration of two distinct brand identities—Zepbound and Mounjaro—within a single, cohesive 20x20 ft. exhibit at the Diabetes Canada Conference in Toronto. We successfully designed a solution where each brand side featured its own color palette and branding elements, ensuring clear identity separation, while a shared architectural framework and overhead structure unified the design.
Neutral flooring and consistent furniture created visual balance, and open sightlines allowed seamless visitor flow between both areas. The result was an integrated booth, delivering a harmonious experience while maintaining strong individual brand presence. An immersive “gameshow” approach activation was used to engage and challenge attendees while helping them learn about both Mounjaro’s and Zepbound’s potential impact on patients. A live leaderboard kept track of top scorers, driving competition and return.
∙ 3D Design
∙ Graphic Design
∙ Creative Direction
∙ Installation & Dismantle
∙ Gamification
∙ Venue Branding
