Max USA partnered with Reveal MKTG to create a powerful presence at World of Concrete, featuring three booth spaces and a suspended 3D mock-up of their new tool. The exhibit included a massive curved LED screen, museum-style tool history displays, and custom under-lit rebar kiosks demonstrating tools in action. Designed for modularity, the exhibits drove standout engagement and can be reused across future shows with varying footprints.
Heavy. Massive. Powerful. Strong. This was the showcasing goal for Max USA’s presence at World of Concrete, unveiling its new industry-defying tool alongside three large booth footprints: 30x50, 40x40 and an outdoor 10x20. Creating a detailed 4x7 ft 3D mock-up of the client’s new tool to be suspended from the hanging sign. Incorporating a massive, curved LED screen as a focal point above the creation of a history of tools evolution in a museumlike display. Designing custom rebar kiosks with under-lighting to demonstrate tools in action. These were just some of the tasks set out for Reveal MKTG in making these exhibits come to life and garnering the success needed to set the client apart from its competition.
And successful it was. As a programmatic client, these exhibit elements will be re-used throughout the year at future shows, some with different footprints, which required modularity in the upfront design.
∙ 3D Design
∙ Project Management
∙ Production
∙ Execution
∙ Custom Build
∙ Fabrication
∙ Media Wall
∙ Large Format Printing
∙ Installation
