Project overview
Vapiano was looking for an agency partner to fully execute the North American launch of their restaurants, inclusive of theme, décor, promotion, staffing and completion of a celebratory viral video 24 hours post event. Multiple engagement stations were created and showcased at the event to encourage engagement and ensure a great night. Reveal MKTG brand staff and promotional models made sure that each and every guest had the opportunity to engage and experience the Vapiano culture in a meaningful way, creating a memorable brand experience.
Post event, the night was commemorated with a video that was shared virally and set a new bar for future grand openings. The inclusion of celebrity guests helped the viral video excel.
Our services
– Full Service Execution- Concept Development- Graphic Design- Promotion & Guest Tracking- Project Management- Digital Communications- Coordination with PR company- Celebrity – Attendance- Photography, Videography- Media Wall, Lighting/AV
