Project overview
To promote the release of Sony’s KarateKid Legends movie, Reveal Marketing brought a custom double-sided dojo tolife within a 15’ x 48’ footprint. Featuring wood-look flooring and a strikingred carpet, the 3-day Toronto mall installation blended cinematic design withinteractive technology. In partnership with ThinkingBox, a custom digital appinvited participants to follow karate moves led by a virtual Mr. Han, withtheir performances recorded and shared as personalized keepsakes — creatingboth buzz for the film and a memorable brand experience.
Our services
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