Project overview
As first-time exhibitors at RSNA, Newton’s Tree set out to be impossible to miss. The brand secured a bold 20×20 island space in the AI Showcase Arena and anchored it with an eye-catching neon-green carpet that drew attention from across the show floor. Reveal brought the brand to life with a life-sized, 3D plexi tree—roots and all—mirroring Newton’s Tree’s logo and creating a striking landmark in the exhibit hall. Inside, sleek podiums showcased the product, a discreet storage area kept the space clean, and a semi-private lounge invited meaningful conversations.
To maximize visibility, Reveal designed upward with architectural towers connected by a bridge, culminating in a commanding hanging sign that amplified brand presence from every angle. The result was a high-impact debut that firmly planted Newton’s Tree in the AI radiology spotlight.
Our services
∙ Creative Strategy∙ Design & Development∙ Fabrication∙ Project Management∙ Installation & Dismantle∙ Logistics & Warehousing
