VAPIANO

North American Launch

Multiple engagement stations were created and showcased at the event to encourage engagement and ensure a great night. rmg’s brand staff and promotional models made sure that each and every guest had the opportunity to engage & experience the Vapiano culture in a meaningful way, creating a memorable brand experience. Post event, the night was commemorated with a video that was shared virally and set a new bar for future grand openings. The inclusion of celebrity guests helped the viral video excel.

Services provided:

  • Full Service Execution (start to finish)
  • Concept Development (activities stations, dĂ©cor & wardrobe)
  • Graphic Design, Promotion & Guest Tracking
  • Project Management
  • Digital Communications
  • Coordination with PR company and Celebrity Attendance
  • Photography, Videography, Media Wall, Lighting/AV

A restaurant chain headquartered in Cologne, Germany with restaurants all over Europe and North America, Vapiano came to rmg with a huge ask: to manage the North American launch of Vapiano Restaurants in 6 weeks! Vapiano was looking for an agency partner to fully execute the grand opening inclusive of theme, décor, promotion, staffing and completion of a celebratory viral video 24 hrs post event.

Your single source partner from concept to completion.

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