TECHNICS EARBUDS

Streaming Success

rmg was tasked with elevating brand awareness to a younger demographic for the release for Technics new Earbuds. The objective was to match the brand ethos through appropriate digital / streaming music and video channels, while highlighting the new product. rmg quickly refreshed creative to appeal to the audience. Programmatic audio and video channels were strategically chosen to offer scale, targeting and value. The result was an added successful digital engagement. Great creative aligned with solid media buying, leading to exceptional results and valuable user data.

  • 5x industry standard benchmarks
  • 90.6% completion rate achieved
  • 1.5M unique listeners
  • Exceeded program reach & impression targets by 253 min
  • Avg TOS (visitors) Brand site & E-store conversion page elevated 10x Spotify internal benchmarks

Services provided: Digital media buying

The digital media campaign was so successful on the Spotify platform that Spotify is using it as a case study best practice.

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