CAA CHARGE INTO WINTER

Charge into Winter

rmg ideated an event to remember, inclusive of “Charge into Winter” event naming, location scouting and fun winter pastimes, accompanied by maple syrup lollipops, hot chocolate, beavertails, crafts, a winter movie and more. Staffed with rmg’s friendly BA’s, the team ensured that families were greeted and cared for with a warm winter welcome and battery tests were maximized.

Services provided:

  • Full Service Execution (start to finish)
  • Strategy
  • Concept Development
  • Graphic Design
  • Execution
  • Brand Staffing
  • Fabrication
  • Installation
  • Analytics
CAA booth
child at CAA event having fun with jenga
CAA event educating people about car engine
CAA event face art

CAA’s Mobile Battery Service was looking to create a fall battery test event to stop battery fails before they happen. Rmg turned it into a big, fun, family-friendly outing where parents could get their car battery tested and be prepared for winter, while the whole family could enjoy fun activities to get them excited about winter!

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