Four Reasons to Exhibit at Trade Shows in 2023 and Beyond

January 24, 2024
Share

When in-person events came to an abrupt halt due to the outbreak of the COVID-19 pandemic in early 2020, companies shifted their marketing efforts online. Now that opportunities for in-person and hybrid model tradeshows are once again in full swing, you may wonder whether they are still an effective marketing strategy in this digital age. Why bother with trade shows anymore, you may ask. While there are many benefits to growing your business through in-person connections, here are four of the top reasons why it’s worth your while to exhibit at trade shows.

1. Create meaningful relationships with potential customers.

People crave a human touch, especially as we come out of a pandemic which forced most of our interactions to take place virtually. Nothing beats face to face communication when it comes to talking about your brand, answering questions, displaying your passion for your business, and giving your audience a better idea of who you really are. Experiential marketing goes a long way towards creating favourable impressions. According to one survey, 74% of trade show attendees admit that engaging with branded event marketing experiences convinced them to purchase a product.

2. A captivated audience.

Trade show attendees are actively looking for new and innovative goods and services. They spend, on average, more than eight hours looking for new products and services. They are highly motivated to learn about your product and more likely to make a purchase.

3. Scope out the competition.

No other avenue affords you with so many opportunities to discover the inside scoop on what the leading companies are offering and to use what you learn to improve your own business or product line. Trade shows are also an excellent means to connect with other vendors and explore potential partnerships.

4. Create brand awareness.

Trade shows shine the spotlight on your brand. A well-designed trade show booth incorporates various elements such as colour, lighting, interactive features, product displays and brand ambassadors to tell your brand’s story. Branded giveaways that coordinate with your exhibit and feature your name and logo can keep your business in the minds of potential clients long after the trade show is over. If you’re looking for a marketing tool that you can leverage to engage your audience, drive sales and create brand awareness, not to mention gain credibility and generate business leads, trade shows are well worth your time and effort. With a full-service experiential marketing agency partner by your side, like Reveal Marketing Group, you can be confident that your trade show booth will make a lasting impression at your next event. Is there a topic you would like to learn more about? Need some help with your next trade show appearance? [button link="#https://revealmktg.com/contact-us/" type="big" color="silver"] Talk to us.[/button]  

Your single source partner from concept to completion.

Want to learn more about our capabilities?

CONTACT US